Sina Digital News on the afternoon of February 26, Rian Johnson, who recently directed the hit movie “Knives Out,” shared a story about iPhone movie product placement in an interview with Vanity Fair. Fun fact: He says Apple doesn’t allow bad guys to use iPhones in movies.
“One funny thing, I don’t know if I should say this…Apple…they allow you to have an iPhone in a movie, but, this is very critical: Bad guys can’t use an iPhone in a shot.”
In the movie “Knives Out of Your Body”, there is an iPhone in the movie “Knives Out of Your Body”, and there is an iPhone
As we all know, Apple has strict rules for using, depicting, and taking pictures of devices. As part of its guidelines for the use of Apple’s trademarks and copyrights, Apple said that Apple products “should only be displayed in the best possible manner or context, and in a manner or context that is beneficial to Apple products and Apple Inc.”
It’s been talked about in the past, and in movies and TV shows, the people who use Apple products are basically good people. When “24” aired, Wired magazine wrote an article on the fan theory that the good guys use Macs and the bad guys use PCs (Windows computers), and it turned out to be pretty accurate.
In fact, Apple also has clear requirements for the media to photograph its key products. For example, when the Apple Watch was just released, if it borrowed products from Apple, Apple would not allow it to be photographed together with other brands of watches, and at the same time, it did not want the photographer to shoot. Separate the watch from the strap to ensure that the user sees a complete watch, not a part of it.
Johnson is a respected director, and after he talks about this behind-the-scenes detail, it may attract more people to verify whether the bad guys in the movies never use iPhones.
Focus on Apple news reports and push the latest Apple news every day. Scan the QR code below to follow the official WeChat of Apple Exchange (or search in WeChat: appleinc2012).
Sina Digital News on the afternoon of February 26, Rian Johnson, who recently directed the hit movie “Knives Out,” shared a story about iPhone movie product placement in an interview with Vanity Fair. Fun fact: He says Apple doesn’t allow bad guys to use iPhones in movies.
“One funny thing, I don’t know if I should say this…Apple…they allow you to have an iPhone in a movie, but, this is very critical: Bad guys can’t use an iPhone in a shot.”
In the movie “Knives Out of Your Body”, there is an iPhone in the movie “Knives Out of Your Body”, and there is an iPhone
As we all know, Apple has strict rules for using, depicting, and taking pictures of devices. As part of its guidelines for the use of Apple’s trademarks and copyrights, Apple said that Apple products “should only be displayed in the best possible manner or context, and in a manner or context that is beneficial to Apple products and Apple Inc.”
It’s been talked about in the past, and in movies and TV shows, the people who use Apple products are basically good people. When “24” aired, Wired magazine wrote an article on the fan theory that the good guys use Macs and the bad guys use PCs (Windows computers), and it turned out to be pretty accurate.
In fact, Apple also has clear requirements for the media to photograph its key products. For example, when the Apple Watch was just released, if it borrowed products from Apple, Apple would not allow it to be photographed together with other brands of watches, and at the same time, it did not want the photographer to shoot. Separate the watch from the strap to ensure that the user sees a complete watch, not a part of it.
Johnson is a respected director, and after he talks about this behind-the-scenes detail, it may attract more people to verify whether the bad guys in the movies never use iPhones.
Focus on Apple news reports and push the latest Apple news every day. Scan the QR code below to follow the official WeChat of Apple Exchange (or search in WeChat: appleinc2012).
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