According to the latest research report released by Strategy Analytics, in 2021, global smartphone shipments will rebound by 6.5% year-on-year, reaching 1.38 billion units.
Abhilash Kumar, smartphone analyst at Strategy Analytics, said: “In 2021, we believe Xiaomi will overtake Huawei to become the third largest smartphone player in the world. Xiaomi has performed well in India and Russia, and is also gaining momentum in Central, Eastern and Western Europe. .”
Commenting on the regional outlook for Chinese manufacturers, Qian Sui, Senior Director at Strategy Analytics, added: “2021 will be the Year of Chinese Smartphone Vendors. In Asia Pacific, through aggressive marketing, expanded channel reach and competitive pricing, vivo has , Xiaomi and OPPO will become TOP 3.”
The report also pointed out that in Africa and the Middle East, Transsion will surpass Samsung to become the largest manufacturer, and Samsung will fall to second place. Xiaomi will surpass Apple and jump to third place. In the Western European market, Xiaomi will be behind Apple and Samsung and will consolidate its third position.
It is worth mentioning that the domestic mobile phone sales data released by CINNC in January 2021 shows that the sales of smartphones in the Chinese market are about 30.7 million, an increase of 21% month-on-month and a year-on-year increase of 35%. Among them, OPPO became the largest smartphone brand in the Chinese market with a market share of 22.3%; vivo followed with a market share of 19.6%; Xiaomi ranked third with a market share of 16.3%; Huawei was affected by the number of Chips. The market share is only 15.2%, ranking fourth. Apple ranks fifth in the Chinese market.
According to the latest research report released by Strategy Analytics, in 2021, global smartphone shipments will rebound by 6.5% year-on-year, reaching 1.38 billion units.
Abhilash Kumar, smartphone analyst at Strategy Analytics, said: “In 2021, we believe Xiaomi will overtake Huawei to become the third largest smartphone player in the world. Xiaomi has performed well in India and Russia, and is also gaining momentum in Central, Eastern and Western Europe. .”
Commenting on the regional outlook for Chinese manufacturers, Qian Sui, Senior Director at Strategy Analytics, added: “2021 will be the Year of Chinese Smartphone Vendors. In Asia Pacific, through aggressive marketing, expanded channel reach and competitive pricing, vivo has , Xiaomi and OPPO will become TOP 3.”
The report also pointed out that in Africa and the Middle East, Transsion will surpass Samsung to become the largest manufacturer, and Samsung will fall to second place. Xiaomi will surpass Apple and jump to third place. In the Western European market, Xiaomi will be behind Apple and Samsung and will consolidate its third position.
It is worth mentioning that the domestic mobile phone sales data released by CINNC in January 2021 shows that the sales of smartphones in the Chinese market are about 30.7 million, an increase of 21% month-on-month and a year-on-year increase of 35%. Among them, OPPO became the largest smartphone brand in the Chinese market with a market share of 22.3%; vivo followed with a market share of 19.6%; Xiaomi ranked third with a market share of 16.3%; Huawei was affected by the number of chips. The market share is only 15.2%, ranking fourth. Apple ranks fifth in the Chinese market.
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