On March 11, according to the global mobile phone market statistics report released by market research agency Counterpoint Research in the fourth quarter of 2020, vivo and Apple ranked first in the Asian smartphone market in the fourth quarter of 2020 in terms of market share. .
According to the report, in the Asian market, vivo has a market share of 15%, which is tied for the first place with Apple. Xiaomi, OPPO and Huawei ranked third to fifth, with market shares of 14%, 13% and 12% respectively. Huawei’s data includes Honor smartphone shipments.
In addition, Counterpoint Research pointed out that in January this year, OPPO’s market share in China reached 21%, ranking first for the first time, followed by Vivo with a market share of 20%, and Huawei, with Apple and Xiaomi accounting for 16% , became No. 3. OPPO’s monthly sales increased 33% month-on-month and 26% year-on-year.
Analysts believe that Huawei’s market share in China has been declining due to the inability to purchase key components and the continuous introduction of new mobile phones by various brands. More than 65% of phones sold in China in the fourth quarter of 2020 are 5G-ready, and the absence of 5G phones, or the lack of 4G phones that support Google services, will shrink Huawei’s market share in China.
OPPO’s redesigned Reno series has a lower price and higher performance than its predecessors, occupying the mid-to-high-end market. The A-series has strong momentum in the mid-range segment and is able to meet China’s 5G needs across a broad price range.
In addition, in order to maximize the use of the remaining inventory, Huawei shifted its sales focus to the high-end phone market, and sold the Honor brand, resulting in a vacancy in the mid-to-low-end phone market, further reducing Huawei’s market share.
Analysts pointed out that OPPO, Vivo and Xiaomi’s performance growth was partly due to the shrinking sales of Huawei, among which Xiaomi benefited the most. Huawei is expected to continue the downward trend this year, while other brands make more and more profits from it.
In addition, from a global perspective, the global smartphone shipments in the fourth quarter of last year were 394.6 million units, a year-on-year decrease of 1.6% and a month-on-month increase of 8%. Apple replaced Samsung as the world’s largest smartphone brand, with a market share of 21%, higher than Samsung’s 16%, thanks to the excellent performance of the 5G-enabled iPhone 12 series. Xiaomi and OPPO ranked third and fourth, with market shares of 11% and 9% respectively. Vivo and Huawei are tied for fifth place with a market share of 8%.
Global feature phone shipments in the fourth quarter increased 9% sequentially, but fell 24% year-on-year. India replaced the Middle East and Africa region (MEA) as the world’s largest feature phone market, with a market share of 37%, higher than MEA’s 32%. Feature phone shipments in the Chinese market in the fourth quarter were 1.9 million, more than doubling from the third quarter.
On March 11, according to the global mobile phone market statistics report released by market research agency Counterpoint Research in the fourth quarter of 2020, vivo and Apple ranked first in the Asian smartphone market in the fourth quarter of 2020 in terms of market share. .
According to the report, in the Asian market, vivo has a market share of 15%, which is tied for the first place with Apple. Xiaomi, OPPO and Huawei ranked third to fifth, with market shares of 14%, 13% and 12% respectively. Huawei’s data includes Honor smartphone shipments.
In addition, Counterpoint Research pointed out that in January this year, OPPO’s market share in China reached 21%, ranking first for the first time, followed by Vivo with a market share of 20%, and Huawei, with Apple and Xiaomi accounting for 16% , became No. 3. OPPO’s monthly sales increased 33% month-on-month and 26% year-on-year.
Analysts believe that Huawei’s market share in China has been declining due to the inability to purchase key components and the continuous introduction of new mobile phones by various brands. More than 65% of phones sold in China in the fourth quarter of 2020 are 5G-ready, and the absence of 5G phones, or the lack of 4G phones that support Google services, will shrink Huawei’s market share in China.
OPPO’s redesigned Reno series has a lower price and higher performance than its predecessors, occupying the mid-to-high-end market. The A-series has strong momentum in the mid-range segment and is able to meet China’s 5G needs across a broad price range.
In addition, in order to maximize the use of the remaining inventory, Huawei shifted its sales focus to the high-end phone market, and sold the Honor brand, resulting in a vacancy in the mid-to-low-end phone market, further reducing Huawei’s market share.
Analysts pointed out that OPPO, Vivo and Xiaomi’s performance growth was partly due to the shrinking sales of Huawei, among which Xiaomi benefited the most. Huawei is expected to continue the downward trend this year, while other brands make more and more profits from it.
In addition, from a global perspective, the global smartphone shipments in the fourth quarter of last year were 394.6 million units, a year-on-year decrease of 1.6% and a month-on-month increase of 8%. Apple replaced Samsung as the world’s largest smartphone brand, with a market share of 21%, higher than Samsung’s 16%, thanks to the excellent performance of the 5G-enabled iPhone 12 series. Xiaomi and OPPO ranked third and fourth, with market shares of 11% and 9% respectively. Vivo and Huawei are tied for fifth place with a market share of 8%.
Global feature phone shipments in the fourth quarter increased 9% sequentially, but fell 24% year-on-year. India replaced the Middle East and Africa region (MEA) as the world’s largest feature phone market, with a market share of 37%, higher than MEA’s 32%. Feature phone shipments in the Chinese market in the fourth quarter were 1.9 million, more than doubling from the third quarter.
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